Vision

The internet is now 40 years old and the World wide web is 20 years old, internet is integrated into our daily lives. In this time a lot has changed, the amount of users has risen and internet's mobility is vastly growing. The time of the linear marketing approach of advertising = interest is long gone.

The customer/audience now decides how and when contact is made with a brand. Marketing is no longer restricted by time or place. The Marketeer is now challenged to service the client within the time zone and environment desired by the client.

The marketer now, as a figure of speech, needs to be where the customer is. This is possible with location based applications for mobile internet / iPhone or via the mobile phone by scanning barcodes of publicity material.

The marketing possibilities with Bitlibre are vast and we think with the future in mind. The Bitlibre Marketing Platform and the Bitlibre Custom Solutions are answers to the many internet marketing possibilities. Bitlibre has given itself the task to form a bridge between marketeers and the possibilities internet has to offer. We at Bitlibre think that the internet potential and mobility will only increase resulting in a strong need for a bridge between ICT and marketing.